Saturday, November 7, 2009

Green Motor Oil? Green Earth Technologies and Motor Oil Made From Animal Fats

Here's a press release from Green Earth Technologies that recently caught my attention (disclosure, I bought a few shares of their company about a month ago). If their G-OIL product really works, why has their been so little attention paid to this? Why, when we continue to send soldiers to the Middle East to protect our oil interests there, do we not hear more about innovative products likes this?

Is it because Green Earth is too small to have the ability to market aggressively? Don't we realize that each time we fill our gas tanks, we are part of the problem of keeping oil producing nations hostile to us in business? I understand a worry about using a product like G-OIL. I have a German-made car. I would worry about how this oil would affect my engine. But, if it passes all of the ASTM tests, why should I worry? I should just do it because it's apparently better for the planet AND it gets me one tiny step away from people who would seek to kill us for few other reasons than they don't like our culture or our religion. Should be a simple decision to make on my part. And yet, it's not.

I need to call my car dealer. I need to have them ask their mechanics if it's ok to use the oil. I have to then try it out. If I notice even the smallest amount of performance decrease, then I will probably blame it on the G-OIL. But, should I?

It's all so damn complicated. Green Earth could help me out by publicizing which cars and models could take their new oil. They could be a lot more aggressive than simply sponsoring the American LeMans Series. Besides, how does sponsoring a decadent car race help promote the use of earth-friendly oil?

STAMFORD, Conn., Oct 28, 2009 /PRNewswire-FirstCall via COMTEX/ --
Green Earth Technologies (Pink Sheets: GETG), a leading manufacturer
and marketer of "green" environmentally safe consumer packaged goods
and products, announced today their third consecutive showcase at The
AAPEX Show at the Sands Expo Center in Las Vegas, November 4-6. In the
previous two years, Green Earth Technologies has previewed G-OIL(R)
Ultimate Biodegradable green motor oils and other environmentally
friendly automotive products at AAPEX, the world's largest business-to-
business event for the Automotive Aftermarket industry. Third time is
a charm, as G-OIL SAE 5W-30 is now available nationally, passing all
the engine test criteria for The American Petroleum Institute (API) SM
Certification and being granted the API "Donut," becoming the first
and only bio-based motor oil to receive such distinguished honors.

G-OIL is the world's lowest petroleum, "eco-friendly," ultimate
biodegradable motor oil priced comparatively to synthetics and
similarly performing products. Unlike traditional petrochemical-based
motor oils from leading manufacturers, Green Earth Technologies' G-OIL
is made with American-grown renewable animal fats. These saturated
fats, whose molecular single-bond carbon chains are similar to common
petroleum oils, have no harsh effects on the environment, and
drastically cut our dependence on foreign oil. In the past year, G-OIL
also became the official motor oil of The American Le Mans series.

In addition to G-OIL Green Motor Oil, Green Earth Technologies will be
previewing two new products: G-OIL Marine Oil, which will begin
shipping in 2010 and the GREEN MACHINE(TM), a new product in the
appearance chemical category with TTI. The GREEN MACHINE is a portable
1400 PSI pressure washer designed for cars and trucks specially
equipped with the G-CLEAN High Pressure Detergent Injector to
accommodate environmentally friendly washing using GET's ultimate
biodegradable dissolvable detergent pouches, made with American-grown
plant base oils. The dissolvable detergents go through the pump and
clean at high pressure while conditioning and lubricating the pump, so
no reclamation necessary while cleaning on the road.

"The AAPEX community has truly supported environmentally conscious
brands with increased fervor over the years for 'green' alternatives,"
said Jeffrey Loch, Founder and Chief Marketing Officer of Green Earth
Technologies. "We are very excited to showcase for our third year in a
row, as we now have G-OIL available for shipment in bulk and bottles
nationally, a true achievement for our company."